Dear colleagues,
We are pleased to share the Make It Better campaign toolkit, developed in partnership between the Child Health and Wellbeing Network (CHWN) and Public Health South Tees. The campaign encourages children and young people to use everyday creativity whether that’s doodling, dancing, coding, crafting, writing, nail art or making as a simple and effective way to support their mental health, wellbeing and emotional regulation.
We are asking partners across health, education, local authorities and the VCSE sector to take CREATIVE action throughout March, April & May:
C – Champion the campaign
Share the campaign materials with at least five networks, partners or colleagues to help widen the cascade across our region.
R – Read and reference the research
Explore the evidence to strengthen conversations about why creativity matters for wellbeing Click Here
E – Engage publicly
Post campaign content on your organisation or personal social media accounts at least three times each month, using the provided assets and hashtags.
A – Amplify key messages
Display the campaign posters in a minimum of two areas in your local setting; schools, GP surgeries, youth spaces, staff areas to increase visibility and spark conversations.
T – Teach using the resources
Make use of the lesson plans within the toolkit to teach children and young people about creative health, encouraging small creative moments in your sessions.
I – Integrate the campaign into your environment
Share the screensaver with your communications team and display it in waiting areas, add the campaign email footer to your electronic signature.
V – View creativity as health
Promote the mindset that creativity isn’t an add‑on, but a practical wellbeing tool that supports emotional regulation and healthier routines.
E – Embed creativity in everyday conversations
Adopt a “Make Every Contact Count” approach by weaving creative health into your routine discussions with children, families and professionals
Visit Healthier Together for more information, the link to the full campaign toolkit Toolkit – Google Drive and includes:
✔ Printable posters
✔ Social media graphics, suggested posts & banners
✔ Email signatures and screensavers
✔ Messaging for websites and newsletters
Posters are fully downloadable and printable however we have a limited supply of printed posters available on a first come first served basis. If you would like hard copies posted to you, please email the team at info@tinarts.co.uk (Subject line: Make It Better Poster Request)
Why this matters;
Creative activity has been shown to:
🎨 Reduce stress and anxiety
💛 Improve mood
🤝 Support self-esteem and connection
🌿 Benefit physical and emotional health
By joining the campaign, you’ll be helping families, schools, health teams and community groups offer simple, accessible ways for young people to “make it better” through creativity.
Thank you in advance for supporting and cascading this work. Together, we can help our region’s children and young people build healthier, happier and more creative lives.
Child Health and Wellbeing Network
NHS North East & North Cumbria Integrated Care Board
https://northeastnorthcumbria.nhs.uk/our-work/child-health-and-wellbeing-network/
Join the Child Health and Wellbeing Network
Published: March 26